In the field of SEO, choosing keywords is one of the most important tasks. You should choose keywords wisely. Choosing keywords is not a guessing game but it requires thorough research.
The first step towards search engine optimisation is to research visitor search patterns and develop a list of relevant keywords, which the website may possibly be found for. These keywords will provide the foundations of the optimisation process identifying the most popular and relevant terms that users are actually searching for in order to find services that can be found on your website.
Keyword Search Graph
This keyword search graph illustrates the fact that the most popular searches are driven by a handful of keywords. These keywords also tend to be the most competitive to achieve high rankings for, as they are targeted by all competitors in the industry. However, a cumulatively large number of searches get performed in the tail end of the graph. These key phrases are less competitive and usually add up to significant search volumes.
Keyword Strategy
Developing a good keyword strategy will often determine the success of an SEO campaign. A robust keyword strategy will target a good mix of competitive, high-volume keywords and less competitive key phrases that will rank quickly and still bring a lot of traffic to the site.
At AccuraCast we ensure that your keyword strategy is well defined so that your site starts receiving traffic from the start of the optimisation campaign, and over time can compete for the most popular search terms too.